Signs of Spring
I am so sick of this long Minnesota winter I could chew roofing nails! It definitely was a lot more fun when I was a kid and played in the snow and didn’t worry about breaking my bones. Ah, but there are signs of spring, despite below-zero temperatures (at the end of February? Ya gotta be kidding me!).
The first sign is a review of Ride Minnesota in the March issue of Thunder Press, a tabloid that reaches some 60-70-80,000 Harley Davidson owners. I can’t wait to see it.
As a result of that review, I received a call from Audrey Johnson, who organized the Motorcycle Life Expo that Ralph and I attended earlier this month (in a snowstorm). She’s got a booth at the upcoming Donnie Smith Motorcycle Show at the St. Paul River Centre, and asked me if I’d like to join her and sell my book at her booth. Would I! I’m already checking my booth supplies. I think I’ll need to order more books.
The third sign is an invitation to do a reading of Ride Minnesota at Eat My Words Bookstore here in “Nordeast” Minneapolis. I’m so excited that Scott and his son, Peter, are hosting this event. It happens at 3:00 p.m. on March 22. The store already has copies of the book on consignment, but I’ll bring more copies.
I’m revving my book marketing engine. By the time the snow melts and Ralph and I can get on the highways, it’ll be in high gear.
The headline in yesterday’s Minneapolis Star Tribune says it all: “Indian Motorcycle shifts into overdrive as spring nears.” Polaris isn’t the only one shifting gears. As Minnesota weather continues to stay in the deep freeze, there are signs of spring in the motorcycle world.
I’m getting more and more emails for motorcycle gear. And last week, the editor Thunder Press called to ask for a high-resolution photo of the cover of Ride Minnesota. He’s publishing a review in the March issue. The tabloid reaches around 70,000 Harley Davidson owners, so I’m looking for a boost in sales.
A couple of weeks ago, Ralph and I attended the International Motorcycle Show at the Minneapolis Convention Center. While Ralph sniffed around the new motorcycles, particularly the Indians and the Victories, I handed out book marks with a photo of the book cover on it and the words, “Available from Amazon.com and BarnesandNoble.com.” I’ve seen a slight uptick in sales on Amazon since then.
It’s time for me to shift into gear, too, and start promoting spring sales of Ride Minnesota. And to start writing another book, about our Lake Superior Circle Tour.