Spring Rollouts

The headline in yesterday’s Minneapolis Star Tribune says it all: “Indian Motorcycle shifts into overdrive as spring nears.” Polaris isn’t the only one shifting gears. As  Minnesota weather continues to stay in the deep freeze, there are signs of spring in the motorcycle world.

I’m getting more and more emails for motorcycle gear. And last week, the editor Thunder Press called to ask for a high-resolution photo of the cover of Ride Minnesota. He’s publishing a review in the March issue. The tabloid reaches around 70,000 Harley Davidson owners, so I’m looking for a boost in sales.

A couple of weeks ago, Ralph and I attended the International Motorcycle Show at the Minneapolis Convention Center. While Ralph sniffed around the new motorcycles, particularly the Indians and the Victories, I handed out book marks with a photo of the book cover on it and the words, “Available from Amazon.com and BarnesandNoble.com.” I’ve seen a slight uptick in sales on Amazon since then.

It’s time for me to shift into gear, too, and start promoting spring sales of Ride Minnesota. And to start writing another book, about our Lake Superior Circle Tour.

About cindysowden

Cynthia Sowden is a freelance writer and editor. She puts her 30-plus years of corporate communications experience to work for businesses of all sizes. These are her thoughts on the business of writing.

Posted on February 3, 2014, in Minnesota, Motorcycles, Polaris, Ride Minnesota, Victory motorcycle and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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