Once you’ve sold the first 100 copies of your book to your family and friends, you have to work a little harder. I just received notice from Amazon that the book I ordered, “Beyond the Bookstore,” has shipped. It’s supposed to be filled with ideas for unconventional ways and means of selling books. I’ve been doing some of that on my own, making appearances at motorcycle dealerships with a saddlebag full of copies of Ride Minnesota.
Showing up at unexpected places is a fun way to market a product, if somewhat time-consuming. In the next few weeks, I’ll be at Northway Sports (September 28), the Twin Cities Book Festival (October 13, sponsored by Rain Taxi) and the Home Improvement & Design Expo (October 19-20). I have no idea what to expect from the last one, but Northway is going to loan me a hot new motorcycle to attract attention and keep me company in the booth.
Showing up at unexpected places reminds me somewhat of motorcycle touring, when you often find things at unexpected places. This summer Ralph and I took the Lake Superior Circle Tour. One of the great places to ride along the way is the Keweenaw Peninsula in Upper Michigan. That’s where we came across this gigantic thermometer that measures snow depth in the area. It’s something we never expected to see. The record snow depth, by the way, is 139 inches. I’m damned glad I didn’t have to shovel it.
Leave a comment